Career page is one of the best ways to attract top talent for your organization through your website. Having a career page as part of your website also helps potential candidates easily understand your business , company culture and perks.
How to create a career page for your website ?
When it comes to creating a career page for your website, there is generally a couple of ways to build it.
Using a website builder:
With a website builder or CMS platform like WordPress, WebFlow or Wix, it is easy to create a career page using their built-in templates, it is highly customizable and can be branded with the rest of your website. However the solution is not full fledged as it either provides no solution or you have to rely on third party plugins in their platforms to accomplish tasks like job filtering, application, search. Also your HR team will find it difficult to create / maintain the career page themselves which is important in hiring workflow.
Using a recruitment platform:
A hiring or recruitment platform like Workable, Join.com, Breeze HR is generally an all-in-one platform that provides features like job posting, listing, integrations, widgets, application screening and more. However when it comes to creating career pages, these platforms offer basic editors which are easy to use but do not offer different look n feel.
In this article , we will look at both these solutions with top examples and discuss their pros and cons. So you can select the best possible way to build your career page.
Popular career page builders:
WordPress with plugins
WordPress was basically a blog tool when it started but has since evolved into a powerful CMS platform and website builder. It is possible to create career pages with job listings in WordPress but it is not in-built. You have to rely on various plugins to accomplish this task.
Pros:
- Integrated with your site if built on WordPress
- Can be free and opensource
- Can be customized just like your main WordPress site
- Can have many features like resume parsing, search, filtering.
Cons:
- Website should be built on WordPress
- Lots of plugins - vary in quality and ease of use
- Value added options are expensive
- Lacks good default theme options
Recommended for: For wordpress power users who are comfortable using third-party plugins than using non-wordpress solutions.
Top plugins for creating career page in wordpress include WP Job Manager, WP JOB OPENINGS
Screenshot of default popular WP Job Manager plugin theme
Linkedin Talent Solutions
LinkedIn dominates the global professional networking realm and, through its Talent Solutions, effectively utilizes its extensive talent database to connect with specific candidates worldwide. Additionally, it offers the ability to establish a dedicated career page for your company, distinguishing itself from alternative options by seamlessly integrating this page into your company's LinkedIn profile.
Pros:
- Seamlessly integrates with your existing Linkedin profile of your business
- Easier candidate reach using its professional network
Cons:
- Career page is not branded or customized like other solutions
- Offers limited exposure and branding outside your Linkedin network
Recommended for: For businesses who wants to build their brand image inside Linkedin
Linkedin career page builder features
WebFlow
WebFlow is primarily a website builder with templates for career page. It also comes with a lightweight CMS that can be used for job listing. It is best used as a front end career page to showcase company perks, photos with links to an external job portal.
Also it is difficult for the HR to manage jobs inside webflow as its interface requires some level of tech expertise although it is no-code.
Pros:
- Good looking templates available in WebFlow marketplace
- Page can be fully customized for look and feel
- Suitable for showcasing business rather than job listing
Cons:
- Difficult to setup search, and filtering of jobs
- No easy way for HR to list and screen applicants
Recommended for: For serious website builders who want to emphasis on design and customizability rather than features. Only for tech oriented users.
Sample career page template made with WebFlow
Workable
Workable is a popular end-to-end hiring platform with creating career page as one of its features. It provides a block based editor to build a career page. It includes blocks for social media, header, testimonials, gallery, job listings and more.
Pros:
- Provides an all-in-one solution for recruiting candidates
- Allows partial customization of career page using blocks
- Includes job widgets
Cons:
- Very expensive for small businesses
- Does not offer multiple career page layouts. Only block level customization
- As an all-in-one platform, its interface has a learning curve
Recommended for: For large businesses with big HR teams and need a full recruiting platform without worrying about complexity.
Career page editor interface
Join.com
A 360 degree hiring platform similar to Workable, it provides job widgets and career page as part of its package. Like other hiring platforms, career page is more of an add-on than a core feature. Join.com's interface is easy to use and has less learning curve however its career page builder is the most basic when compared with other solutions.
Pros:
- Easy-to-use interface even for non-tech people
- Includes job widgets
Cons:
- Expensive for small businesses due to its all round features
- Basic career page with no layouts or customisability
Recommended for: Meant for medium to large businesses wit HR teams and need a all around solution with career page not one of their focus.
Join.com career page builder
Greenhouse ATS
In their own words, greenhouse is a full fledged hiring operating system for all your recruitment needs. It focuses on job listing integration with widgets and API rather than building the career page itself.
Pros:
- Looks professional and popular among HR
- Includes job widgets and API
Cons:
- Meant only for large business and enterprises
- No solution for creating career pages. It only integrates
Recommended for: For enterprises who wants to integrate job listings with their existing career page site.
From their website, features tools for career pages
SubPage | Hiring
SubPage powerups your existing business website by offering different solutions under one roof. Hiring is one of the key modules in SubPage that lets you create a career page with your business branding. It can list jobs, receive applicants and also track them with a simple ATS. It balances features for creating career page between using a website builder and a recruitment platform.
Pros:
- Offers different career page layouts from simple job listings to rich layouts
- Provides SEO friendly job widget to list jobs inside existing career pages
- Provides Job count widget for website to drive attention of job seekers
- Easy-to-use to create and maintain careers page - no tech skills required
- Uses AI to generate job descriptions and company benefits in a click
Cons:
- In-depth customization of career page is not possible like in website builders
- Not a 360 degree solution like other recruitement platforms for managing jobs.
Recommended for: For businesses who wants to build branded career pages with widgets, job filters, search, AI and a non-complex ATS solution for their hiring needs
Start Creating...
The above is not an exhaustive list, there are obviously many HR solutions and website builders. The above list only picks the top tools in each category to give an idea on what to expect when creating a career page for your website.
