Applicant Tracking System

Hiring the right talent can be one of the most critical challenges for growing businesses. For any organization, ranging from startups and small companies to large enterprises, managing job applications efficiently is often as important as attracting great candidates. This is where an Applicant Tracking System (ATS) comes into play. An ATS is a software tool designed to streamline the entire recruitment process, helping companies manage everything from job postings to application reviews, all in one place. Whether you're expanding your team for the first time or looking to bring more structure to your hiring process , understanding how an ATS works and what it offers can help you make smarter hiring decisions without getting bogged down by administrative tasks.

What is an Applicant Tracking System or ATS

An ATS is a software tool designed to streamline the entire recruitment process—from posting jobs and managing resumes to scheduling interviews and tracking candidates through each stage of the hiring funnel. Whether you're a startup with a small team or a large enterprise dealing with high volumes of applicants, an ATS can help optimize your recruitment efforts, saving time and resources.

Why do you Need an ATS

As recruitment evolves in complexity, an Applicant Tracking System equips businesses with the necessary tools to streamline their hiring workflows, improve candidate management, and drive smarter, more efficient hiring decisions. Here's how implementing a ATS can enhance your talent acquisition strategy:

  • ATS automates time-intensive tasks like resume screening, candidate tracking, and interview scheduling, allowing recruiters to focus on more strategic initiatives such as candidate engagement and building relationships.
  • By centralizing all candidate data, an ATS ensures information is accessible, up-to-date, and easy to manage, providing a streamlined platform for the entire recruitment process.
  • An ATS helps cultivate and maintain a robust talent pipeline by tracking potential candidates over time and identifying and re-engaging qualified individuals for future roles.
  • With features like automated communications and a simplified application process, an ATS creates a smoother and more positive experience for candidates, enhancing your employer brand.
  • An ATS delivers critical analytics and reporting, allowing organizations to make informed, data-driven decisions to optimize their hiring strategies and improve overall recruitment performance.
  • ATS helps businesses adhere to employment laws and ensures fair hiring practices by standardizing recruitment procedures and providing necessary documentation for audits.
  • By reducing time-to-hire and streamlining workflows, an ATS significantly cuts down recruitment expenses, making it a cost-effective solution for both small businesses and large enterprises.

Who Uses an ATS?

An Applicant Tracking System (ATS) is used by a wide range of businesses and organizations, from startups to large enterprises, across various industries. While the needs of each business may differ, the overarching goal remains the same: to streamline and simplify the recruitment process. Below are the types of organizations and professionals who typically use an ATS:

Startups and Small Businesses

For small businesses and startups, hiring is often a critical yet resource-constrained process. Without the luxury of dedicated HR departments or large recruiting budgets, small teams are tasked with handling recruitment while juggling multiple roles. This is where an Applicant Tracking System (ATS) proves invaluable. By automating and streamlining key aspects of the hiring process, an ATS enables small teams to manage recruitment more efficiently, saving time, reducing administrative burdens, and improving overall effectiveness.

To explore the best Applicant Tracking Systems tailored for small companies, and find out which ones can best support your hiring needs, check out our detailed guide on the Best Applicant Tracking Systems For Small Companies. This guide will help you identify the tools that can make your recruitment process more manageable and effective.

Medium Businesses

As businesses grow, so do their hiring needs. Medium-sized businesses typically have dedicated HR staff, but they often require more sophisticated tools to manage their expanding recruitment demands. An ATS for these businesses helps streamline the recruitment process by organizing applications, facilitating candidate tracking, and automating communication. It enables efficient collaboration across hiring teams, with features that allow for shared feedback and tracking, and helps manage multiple roles and locations with workflows that can handle various recruitment needs simultaneously.

Large Enterprises

Large corporations that hire at scale often rely on ATS systems to manage hundreds or thousands of applicants across multiple roles and locations. With large hiring volumes, manual processes become impractical, and an ATS helps these companies stay organized and compliant. In large organizations, ATS platforms are often integrated with other HR systems for end-to-end employee lifecycle management. 98% of Fortune 500 companies use an Applicant Tracking System (ATS) to streamline their hiring and recruitment process and attract top talent.

Staffing Agencies

Recruitment agencies and staffing firms use applicant tracking systems as a crucial part of their talent acquisition system to manage multiple clients and track large numbers of candidates. These systems enable agencies to efficiently match candidates with the right job openings, streamlining the placement process and saving time and effort. By leveraging a robust ATS, staffing agencies can enhance their talent acquisition capabilities, ensuring a faster and more effective recruitment experience for both clients and candidates.

Staffing agency software, featuring specialized ATS capabilities, helps agencies organize candidate data, automate communications, and improve job matching. This tailored software enhances recruitment capabilities, providing a faster and more effective experience for both clients and candidates.

ATS is also widely used in educational institutions, government organizations, and nonprofits to streamline their recruitment processes. These organizations often have limited HR resources and complex hiring needs, making an ATS essential for simplifying tasks like job posting, candidate tracking, and communication. For educational and government bodies, an ATS ensures compliance with regulations and maintains transparency, while nonprofits benefit from reduced administrative burdens, allowing them to focus on finding candidates who align with their mission and values.

Challenges in Recruitment Without ATS

Efficient and effective recruitment is crucial for organizations to attract and retain top talent. Without the right tools and processes, traditional recruitment methods can be fraught with challenges that can negatively impact the hiring process. In this section, we will explore some of the key challenges that organizations may face when they do not utilize an Applicant Tracking System (ATS) for their hiring needs.

1. Manual Processes

Relying on manual processes for recruitment is often time-consuming and error-prone. Tasks such as resume sorting, candidate tracking, and interview scheduling require significant manual effort, increasing the likelihood of mistakes and delays. This inefficiency can lead to longer hiring times and a more cumbersome recruitment experience for both recruiters and candidates.

2. Limited Visibility

Without an ATS, maintaining visibility into the candidate pipeline can be challenging. Traditional methods often lack centralized tracking, making it difficult to monitor the progress of candidates through various stages of the hiring process. This limited visibility can hinder your ability to manage candidates effectively and make informed decisions about their suitability for roles.

3. Inconsistent Candidate Experience

An unstructured hiring process can lead to an inconsistent and often poor candidate experience. Without the streamlined and organized approach provided by an ATS, candidates may face delays in communication, a lack of clarity about their application status, and an overall disjointed application process. This can negatively impact your employer brand and deter top talent from engaging with your organization.

4. Compliance and Legal Risks

Handling sensitive applicant data manually introduces significant compliance and legal risks. Ensuring adherence to data protection regulations and employment laws can be challenging without the automated safeguards provided by an ATS. The potential for errors in managing applicant data increases the risk of legal issues and non-compliance, which can have serious consequences for your organization.

Key Features of the Best Applicant Tracking System

When selecting an Applicant Tracking System (ATS), it's important to look for features that not only streamline the hiring process but also enhance efficiency and organization. ATS solutions offer a range of tools designed to automate repetitive tasks, provide data-driven insights, and improve communication with candidates. Whether you're a small business, a growing company, or an enterprise-level organization, understanding the key features of a top-tier ATS can help you optimize your recruitment efforts and find the right talent faster. In this section, we'll explore the essential features to look for in an ATS

1. Resume Parsing and Candidate Screening

An effective ATS automates the resume parsing and candidate screening process. It can automatically extract and organize relevant information from resumes, such as skills, experience, and education, allowing for efficient and accurate candidate sorting. Additionally, the ATS can use predefined criteria and AI algorithms to filter and rank candidates based on qualifications, ensuring that only the most suitable candidates are shortlisted. This automation significantly reduces the time and effort required for manual screening, enabling recruiters to focus on more strategic tasks, such as building relationships with candidates and conducting in-depth interviews.

2. Job Posting and Distribution

An effective Applicant Tracking System (ATS) should excel in job posting and distribution. It should offer multi-channel job posting capabilities, allowing you to publish job openings across various platforms such as job boards, social media, and your company's career pages. This feature ensures that your job listings reach a broad audience, maximizing visibility and attracting diverse candidates. Additionally, the ATS should provide customizable job templates, enabling you to create branded and tailored job descriptions that reflect your company's voice and specific requirements. This customization helps attract the right talent by presenting a clear and compelling image of your organization.

3. Candidate Management

Effective candidate management is the key to a high-performing Applicant Tracking System. By providing a centralized database, an ATS ensures that all candidate information—including resumes, cover letters, and application statuses—is housed in one accessible location. This streamlined approach makes it effortless for recruiters to track and manage applicants efficiently. A well-designed ATS also excels in talent pool management by maintaining a comprehensive database of past candidates and potential hires. This feature enables recruiters to revisit and engage with top talent for future opportunities, helping to cultivate a strong talent pipeline and ensuring that no valuable candidates are overlooked.

4. Interview scheduling and coordination

Interview scheduling and coordination can be made seamless with the right Applicant Tracking System (ATS). Imagine effortlessly setting up interviews without the back-and-forth of finding suitable times—an ATS with automated scheduling takes care of this by synchronizing the availability of candidates and interviewers, significantly reducing conflicts and cutting down on administrative hassle. To add to it, the system's automatic reminders and confirmations ensure that both candidates and interviewers are well-informed and prepared, minimizing the chances of missed appointments and keeping the hiring process on track.

5. Collaboration and Feedback Tools

A good ATS includes collaboration and feedback tools to streamline the hiring process. It facilitates seamless communication among hiring team members by providing shared notes, feedback forms, and decision-making tools. This ensures that all stakeholders are aligned and informed throughout the process. It also allows for the collection and consolidation of feedback from multiple sources, ensuring a comprehensive evaluation of candidates and informed hiring decisions.

6. Reporting and Analytics

Reporting and analytics are powerful components of a top-notch Applicant Tracking System. A well-designed ATS offers customizable reports that delve into key recruitment metrics like time-to-hire, cost-per-hire, and source of hire. These detailed reports help you track performance and refine your hiring strategies based on real data. They provide data visualization through intuitive dashboards and graphs, making it easier to interpret complex data and spot trends in your recruitment process.

7. Compliance and Security

An effective ATS should prioritize compliance and security. It should ensure adherence to employment laws and regulations, including data protection and equal opportunity requirements, reducing legal risks. ATS software should also implement robust security measures to protect sensitive candidate information and ensure that data is stored and transmitted securely.

8. Integration Capabilities

Integration capabilities are a vital aspect of a high-functioning Applicant Tracking System (ATS). A robust ATS seamlessly integrates with existing Human Resource Information Systems (HRIS) and payroll platforms, ensuring smooth data flow and minimizing the need for manual data entry. This connectivity helps streamline administrative processes and maintain consistency across systems. Additionally, the ATS should connect with various job boards and social media channels, enhancing your job distribution efforts and broadening your reach to attract a diverse pool of talent. This level of integration not only simplifies recruitment tasks but also maximizes the effectiveness of your hiring strategy.

9. Mobile Accessibility

A top-notch Applicant Tracking System (ATS) should feature a mobile-friendly interface, ensuring that the system is responsive and fully functional across various devices. This design allows recruiters to efficiently manage applications and make hiring decisions while on the move, enhancing productivity and flexibility in your talent acquisition efforts. These designs should offer a user-friendly mobile application process for candidates, which simplifies their experience and encourages more applicants to engage with your job openings.

10. Customization and Scalability

The ability to configure workflows allows organizations to tailor the recruitment process to fit their specific needs and strategies, ensuring that the system aligns with your hiring objectives. Moreover, a scalable ATS adapts to your growing business needs, whether you're a small startup or a large enterprise. As your recruitment volume increases, the system's features should expand accordingly, providing the flexibility and capacity needed to handle evolving demands and maintain efficient hiring practices.

How to Choose the Best ATS for Your Business

Choosing the right Applicant Tracking System (ATS) depends largely on your company's size, resources, and hiring needs. ATS solutions can be broadly categorized into two types: simple systems, designed for smaller businesses with straightforward recruitment processes, and complex systems, geared toward larger enterprises with high-volume hiring and advanced requirements. Below, we'll explore the differences between these two types of systems and how to choose the right one for your organization.

Simple ATS for Smaller Businesses

Recruiting software for small businesses should be straightforward, cost-effective, and easy to use. Simple applicant tracking systems (ATS) provide essential features without adding unnecessary complexity. These systems are designed to streamline the hiring process and include:

  • Job Posting Management: Allows users to post job listings across multiple job boards quickly and easily.
  • Resume and Application Tracking: Simplifies candidate management by organizing applications in one place and enabling keyword searches to filter candidates.
  • Basic Reporting: Provides essential insights such as the number of applications received and candidate progress through the hiring pipeline.
  • Candidate Communication: Includes features like email templates and scheduling tools to streamline communication with applicants.

Recruiting software for small businesses should be straightforward, cost-effective, and easy to use. Simple applicant tracking systems (ATS) provide essential features without adding unnecessary complexity. These systems are designed to streamline the hiring process and include:

Some examples of simple ATS for small businesses include:

  • SubPage Careers Portal: SubPage Careers Portal offers an easy-to-use ATS designed for startups and small businesses. It enables companies to quickly add a careers page to their website, manage job postings, and track incoming applications with minimal setup. With its simple, intuitive interface, SubPage streamlines the recruitment process, making it ideal for teams looking for a lightweight and affordable solution without the complexity of larger systems.
  • Breezy HR: Known for its intuitive design, Breezy HR is perfect for small businesses, offering features like drag-and-drop pipeline management, resume parsing, and job board integration.
  • Workable: Workable provides a user-friendly platform that provides essential features like candidate tracking, job posting, and collaboration tools. It's ideal for companies that are scaling but still want an uncomplicated system.
  • Recruitee: Recruitee combines simplicity with efficiency, providing tools for job posting, candidate management, and recruitment analytics that work well for smaller teams.
  • JazzHR: JazzHR is a budget-friendly option that offers a range of features like job board posting, candidate evaluation, and workflow customization, suited for growing businesses.

Complex ATS for Larger Enterprises

Large enterprises, which often have specialized hiring needs and higher volumes of applications, require a more robust and feature-rich ATS. Complex ATS platforms offer advanced capabilities that go beyond basic job posting and candidate tracking. These systems often include:

  • Advanced Customization: The ability to tailor workflows, user roles, and permissions to accommodate different departments and hiring teams.
  • Integration with Other Systems: Seamless integration with HR software, payroll systems, and other enterprise tools to provide end-to-end employee management.
  • Automated Resume Screening and AI Tools: Features that automatically rank candidates based on pre-defined criteria, helping to quickly identify the best fits.
  • Compliance Management: Ensures the recruitment process adheres to legal standards and regulations, especially important for larger organizations operating in multiple regions.
  • In-Depth Analytics and Reporting: Provides detailed insights into hiring performance, cost-per-hire, and time-to-hire, allowing organizations to optimize their recruitment strategies.

For large corporations with multiple departments and locations, a complex ATS offers the scalability and customization needed to manage vast recruitment operations. These systems are often more expensive and require dedicated HR or IT staff to manage and maintain.

Some examples of complex ATS for large enterprise businesses include:

  • Greenhouse: A powerful, enterprise-level ATS with advanced customization options, interview scheduling, and seamless integrations with HR systems. It's designed to help large organizations manage high volumes of applicants efficiently.
  • Lever: Lever combines ATS with CRM (Candidate Relationship Management) functionality, making it a go-to solution for companies with large and complex hiring pipelines.
  • ICIMS: An enterprise-grade platform offering robust features like AI-powered candidate ranking, compliance tracking, and customizable workflows, suitable for large businesses.
  • BambooHR: While primarily an HR software, BambooHR includes a sophisticated ATS module for handling recruitment in large organizations, with features like in-depth reporting and applicant tracking.

Ultimately, the right ATS should align with your hiring goals, streamline your recruitment process, and provide the flexibility to grow with your company. Whether you opt for a simple or complex solution, the most important factor is ensuring that it meets your current needs while leaving room for future growth.

Integrating ATS with Your Career Page and Employer Branding

Integrating your Applicant Tracking System with your company's career site is essential for creating a seamless candidate experience and enhancing your employer branding. Your company career page is often the first interaction potential candidates have with your brand, serving as a gateway to your company's culture, values, and opportunities. A well-designed and optimized career page not only attracts top talent but also builds a strong employer brand that resonates with job seekers. When candidates perceive your company as organized, professional, and aligned with their aspirations, it increases their desire to apply.

A well-integrated ATS not only streamlines the hiring process but also reinforces this brand identity in the eyes of potential employees. Here's how this integration can benefit your recruitment strategy:

1. Creating a Seamless Candidate Experience

When an ATS is integrated with your career site, candidates experience a smooth transition from job searching to applying. This connection allows for automatic syncing of job postings between your ATS and career page, ensuring that all job openings are consistently up-to-date. Candidates can apply directly through your career site, and their information flows seamlessly into the ATS, eliminating manual data entry and reducing the chances of errors.

2. Enhancing Employer Branding

A strong employer brand is crucial for attracting top talent, and your career page plays a key role in communicating your company's values, culture, and opportunities. By integrating your ATS with your career site, you can customize job postings and application forms to reflect your brand's tone, visuals, and messaging. This level of consistency gives candidates a professional and cohesive experience, boosting your brand reputation and increasing your chances of attracting high-quality applicants.

3. Improving Candidate Engagement

Through the integration, you can implement features like automated email updates, personalized candidate portals, and real-time application status tracking. These elements enhance communication and keep candidates engaged throughout the process. A well-integrated ATS can also help you showcase your company's commitment to transparency and efficiency, key factors that resonate with today's job seekers.

4. Streamlining Internal Processes

From an operational perspective, integrating your ATS with your career site ensures that job postings, candidate data, and application statuses are updated in real-time. This reduces administrative burden and allows your recruiting team to focus on more strategic tasks, such as sourcing and interviewing top talent. The centralized data also enables easy tracking and reporting on metrics like applicant flow, application completion rates, and candidate sourcing.

When you build your career page with SubPage, you're not only able to create a fully customizable no-code career page but also benefit from its integrated applicant tracking system. This powerful combination allows you to manage job postings, track applicants, and deliver a seamless candidate experience—all from a single platform. With SubPage, you get the flexibility to create a career site that reflects your brand while leveraging the efficiency of an ATS to optimize your recruitment process.

How a Simple ATS Can Transform Your Hiring

For small businesses and startups, managing recruitment manually can be time-consuming and prone to inefficiencies. A simple ATS can significantly transform your hiring process by automating repetitive tasks, keeping applicant data organized, and improving communication with candidates—all without overwhelming your team with complexity. With an ATS, small teams can compete with larger organizations by streamlining their recruitment efforts, ensuring that no top talent slips through the cracks due to manual errors or lack of time.

If you're looking for an affordable, easy-to-use solution, SubPage Careers Portal is an excellent choice. Designed specifically for startups and small businesses, SubPage allows you to effortlessly add a careers page to your existing website, manage job postings, and track applications in one centralized system. Its intuitive interface ensures that you can focus on finding the right candidates, without the hassle of managing complex software.

Ready to simplify your hiring process? Try SubPage's Careers Portal today and discover how it can help you attract top talent while saving time and resources.