A career page is one of the primary pages in a business website. It is not only for attracting talent but also showcasing how cool your company is and serves as a business proof to your customers that your company is growing actively.
Considering the above multiple benefits of having a career page, it is important to provide clear and compelling information to attract potential candidates. Here are some dos and don'ts to consider when developing a career page for your business:
Dos:
✅ Company values
Clearly define your company's values, mission, and culture: Highlight what makes your company unique and why someone would want to work there. This helps candidates understand your company's ethos and whether it aligns with their own values.
✅ Detailed job descriptions
Clearly outline the roles and responsibilities of each position you're hiring for. Include specific qualifications, skills, and experience required, as well as any preferred qualifications.
✅ Specify Job Highlights
Apart from the detailed job description, it is important to list certain key points of the job like Full time, location, department both in the listing page and also in the job page.
✅ Showcase your team
Either include a link to your team or core members of your organization along with their social profiles. This brings trust among applicants.
✅ Highlight employee benefits
Clearly communicate the benefits and perks you offer, such as health insurance, retirement plans, vacation policies, flexible working hours, and professional development opportunities.
✅ Include clear call-to-action
Guide potential candidates on how to apply for a position. Provide clear instructions on submitting applications, including any required documents or additional steps.
✅ Make it mobile-friendly
Ensure that your career page is optimized for mobile devices since many candidates use smartphones or tablets to search for job opportunities.
✅ Make it easy to find
When the listing is varied and includes more than 5 jobs, then it is essential to have job filters and search. Making it easier for candidates to find the job they are looking for increases application rate.
Don'ts:
❌ Complex terms
Use jargon or complex language: Avoid using industry-specific jargon or complicated language that may confuse or deter potential candidates. Use clear and concise language that anyone can understand.
❌ Broad information
Provide vague information: Avoid being too vague about the positions you're hiring for. Provide specific details about the roles and responsibilities to give candidates a clear understanding of what they can expect.
❌ Using non-business domain
Your career page should be hosted under your main domain either as a subdomain like careers.mybusiness.com or as a sub-folder mybusiness.com/careers. Using a third-party domain will not only cause hesitance among applicants but also lower your brand reputation.
❌ Un-appealing page design
A visually appealing career page can make a positive impression on potential candidates. Use high-quality images, and an attractive layout to make your page visually appealing and engaging.
❌ Overlook diversity and inclusion
Emphasize your commitment to diversity and inclusion in the workplace. Showcase efforts to create an inclusive environment and promote equal opportunities for all candidates.
❌ Neglect updating
Regularly update your career page with new job openings, and any changes to your company's benefits or culture. An outdated career page can give the impression that your company is not actively hiring or has stagnant practices.
Remember, your career page serves as an important tool to attract and engage potential candidates and boost your business image. By following these dos and don'ts, you can create an effective career page that showcases your company and attracts top talent.
There are many career page builders out there. If you are looking for a simple and easy to use solution for creating career pages for your business - with beautiful templates, search, application form and a simple ATS, checkout SubPage's hiring module - https://subpage.app
